Karachi January 05, 2022: Al Shaheer Corporation Limited has announced that it has launched its new brand “CHEF ONE” nationwide and is now available in all leading stores in Karachi, Hyderabad, Lahore, Gujranwala, Sialkot, Bahawalpur, Faisalabad, Multan, Sargodha, Islamabad, Rawalpindi, Abbottabad and Peshawar.
Al Shaheer Foods is the market leader in Pakistan’s large meat industry. It was established as a partnership in 2008, setting up a world class abattoir in Gadap Town, Karachi.
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Other Income allowed Al Shaheer to report highest ever quarterly profit after IPO
Initially, the company only exported red meat to Dubai, followed by Saudi Arabia to become a trusted supplier of high quality and Halal meat to importers across GCC countries. In 2010, Al Shaheer Foods entered the domestic fresh meat market laying the foundation for the first ever red meat brand in Pakistan – Meat One. All kinds of fresh meat are sold under the umbrella of this brand through company owned outlets.
A second brand, Khaas, positioned as an economy brand targeting the neighbourhood butcheries, was launched in 2014. Later, a shop-in-shop model was also developed to increase reach by opening meat sections in high traffic superstores. In addition to serving export and retail markets, an Institutional Sales unit was formally launched with an objective of catering exclusively to the needs of bulk consumers, mainly HORECA and offices/institutions, providing high quality meat tailored to the requirements of the consumers.
